Having read the profile of 'Mojo' magazine profile i was able to see what type of audience they attract. As previously stated they attract an audience 'truly obsessed with music', whether it be 'rock, folk, soul' or 'reggae', but most significantly it 'celebrates quality over popularity'. It can perhaps therefore be assumed that Mojo attracts a more 'indie' or alternative audience rather than a typical mainstream audience. Looking at the different types of bands and individual musicians, it is clear the magazine attracts an older audience who are more familiar with the type of music, rather than a young teenager interested in mainstream pop. Investigating into the 'Mojo' magazine gave me a better insight into the type of audience I wish to attract when creating my own magazine advert. Due to the song 'what now' being in the pop genre, in turn I would expect to see a mainstream audience- perhaps a teenagers and young
Posts
The Killers- Wonderful, Wonderful Although 'The Killers' music comes under the 'rock' genre, many of their songs also fall under the pop genre, which my music video 'What Now' does. When analysing their album cover I firstly looked at the colours, which had a simple yet aesthetically pleasing colour scheme of light pink, blue and white. Although these colours are not typically associated with rock music they amplify the album name 'Wonderful, wonderful'. Furthermore when considering the album is rock I was also surprised by image on the album- a hand holding a shell with the blurred unfocused background appearing to be a beach. When reading the magazines target profile it stated that it 'delivers a monthly dose of iconic photography to an audience of extremely passionate music consumers'. The photography in this particular album directs the audiences attention to the focus point of the image- the light pink shell which seems to cont
Before creating my own magazine advert for my music video I decided to carry out some research and investigate what I need to think about when creating my own. In particular I looked at the font of the title, the colours, the picture and most importantly the type of audience the magazine was intending to attract. When looking in detail to the magazines I was surprised by images and picture used for the 'rock' genre. Although the rock genre contrasts to the mainstream pop genre, I found it extremely useful to get a better insight into the type of factors I need to think about.
Today, Lauren and I had our first filming day. We had planned to film all our shots, which were in front of the green screen. Initially we found it difficult to fit the whole of our actor in the frame of the camera as not only was she was moving horizontally across the green screen but she had her hands vertically above her head, making it difficult to fit the whole move in the shot. However we were able to easily and effectively solve this problem by moving the camera back during the filming and then cropping the screen during the editing process. When filming we made sure we used our storyboard so we knew exactly what we were creating, however we also filmed extra shots incase they were needed in the editing stages. These are some photos of Lauren and I whilst filming our first shots.
Talk Show host Oprah Winfrey's powerful acceptance speech at the 2018 Golden Globes Awards (when she won a Lifetime Achievement Award) further raised awareness of the representation of women in the film and media industry. In wake of a torrent of accusations of years of harrassment and abuse, from Harvey Weinstein (film producer and co-founder of Miramax films) to Kevin Spacey (who was subsequently dropped from the Netflix series House of Cards), women attending the awards wore black to symbolise solidarity. Winfrey said that "a new day is on the horizon" "when nobody has to say 'Me Too' again" (referring to the social media campaign against sexual harrassment of women).