Skip to main content

Mojo Audience


Having read the profile of 'Mojo' magazine profile i was able to see what type of audience they attract. As previously stated they attract an audience 'truly obsessed with music', whether it be 'rock, folk, soul' or 'reggae', but most significantly it 'celebrates quality over popularity'. It can perhaps therefore be assumed that Mojo attracts a more 'indie' or alternative audience rather than a typical mainstream audience. 
Looking at the different types of bands and individual musicians, it is clear the magazine attracts an older audience who are more familiar with the type of music, rather than a young teenager interested in mainstream pop.
Investigating into the 'Mojo' magazine gave me a better insight into the type of audience I wish to attract when creating my own magazine advert. Due to the song 'what now' being in the pop genre, in turn I would expect to see a mainstream audience- perhaps a teenagers and young adults who listen to ordinary radio stations including capital, heart and kiss. 

Comments

Popular posts from this blog

Final Music Video

Below is my final music video:

First editing session

Over the weekend Lauren and I had another filming session. We quickly encountered many problems, the most significant being the lighting and reflection in the windows, which would be seen on camera. As a result we began taking our shots against a wall, where we filmed out actor singing the lyrics which we will later lip-sync. We also took multiple shots of our actor performing various dance moves which we can later edit. Although we were able to get some shots, in many we found the lighting was not quite right making the quality of the recording look slightly grainy and therefore not as good quality as we would have hoped. After selecting some of out clips we moved onto the first stage of editing. We quickly incorporated techniques we had hoped so including reversing the clip, slow motion and overlaying. This is the first rough cut of our music video.

Risk assessment

To ensure when Lauren and I film our music video, it goes well without any injuries or accidents we decided to create a risk assessment. By doing this we are now prepared for any risks that may come and can effectively deal with.