In depth analysis of magazine adverts

The Killers- Wonderful, Wonderful

Although 'The Killers' music comes under the 'rock' genre, many of their songs also fall under the pop genre, which my music video 'What Now' does. When analysing their album cover I firstly looked at the colours, which had a simple yet aesthetically pleasing colour scheme of light pink, blue and white. Although these colours are not typically associated with rock music they amplify the album name 'Wonderful, wonderful'. 

Furthermore when considering the album is rock I was also surprised by image on the album- a hand holding a shell with the blurred unfocused background appearing to be a beach. When reading the magazines target profile it stated that it 'delivers a monthly dose of iconic photography to an audience of extremely passionate music consumers'. The photography in this particular album directs the audiences attention to the focus point of the image- the light pink shell which seems to contradict with the rock genre. 

When analysing the font of the title, again I was surprised. The title 'killers' is written in a unique and groovy font- Sans serf in italic- with an almost 'Hollywood' effect to it. Despite this, due to the size, boldness and colour of the font it effectively and easily grabbed my attention- something I hope my own Magazine advert will do. 

The Killers advert appeared in the 'Mojo' magazine, so consequently I looked at the audience the magazine hope to attract. Mojo magazine stated they attract an audience 'truly obsessed with music', wether it be 'rock, folk, soul' or 'reggae' but most significantly suggests it 'celebrates quality over popularity', therefore it can be assumed that the audience the magazine attracts is not mainstream.  

The rolling stones- Their satanic Majesties Request

Similarly to the Killers magazine advert, I analysed and investigated different aspects of the advert to give me better insight when creating my own. Again I looked in depth at the use of colour in the advert. Unlike The Killers, which had an ordered colour scheme, the Rolling Stones has almost a chaotic explosion of vibrant and exotic colours. However the colour of the picture hugely contrasted to the white and black background and writing, which was much more dull and monotone. 

The picture itself is an edited photo of the band sitting in an exotic fantasy world, with planets, mountains and temples. This picture is then placed upon another white and blue picture, again not giving off stereotypical associations of rock music. 

I then moved onto analysing the font of the advert, which was a typical sans serf in italic but looking slightly medieval. The white of the font against the plain black background really allowed it to stand out and easily grab my attention. However the colourful flowers around this black background made the advert look chaotic and distasteful.  

Unlike many modern bands who promote their music as well as themselves on social media, like Instagram, Twitter and Facebook, the Rolling Stones advert consisted of no social media references of promotions. However this is perhaps typical of a band and magazine which attracts an elder audience, who are probably less familiar with social media. 

Carrying out this research, looking in depth into different magazine adverts was of great use to me. Although rock is not my chosen genre it was useful to see the different conventions, aspects layouts which were used.