Before creating my own magazine advert for my music video I decided to carry out some research and investigate what I need to think about when creating my own. In particular I looked at the font of the title, the colours, the picture and most importantly the type of audience the magazine was intending to attract. When looking in detail to the magazines I was surprised by images and picture used for the 'rock' genre. Although the rock genre contrasts to the mainstream pop genre, I found it extremely useful to get a better insight into the type of factors I need to think about.
Evaluation 1- In what ways does your media product use, develop or challenge forms and conventions of real media products?
Below is the script: At A2, the music video brief meant that our research of real media texts had to be much more extensive and on a larger scale. My group and I watched a huge range of films from the dance genre, especially Sia’s, ‘Chandelier’, but most significantly many BeyoncĂ©’s music videos, including ‘Halo’ and ‘What now’. However, watching so many music videos from this genre, led me to notice the difference between narrative and performance. This led us to do a considerably larger amount of research- looking into different types of music videos to identify typical media conventions, which is much less genre defined as A2. Therefore, like ‘What now’, our music video had a combination of both performance and narrative, which put a distinctly contemporary spin on our music video. However, our researched was not just limited to one genre, like it was at AS. Watching other music video’s like Miley Cyrus’ ‘Malibu’ and Goyte’s ‘Somebody that I used to know’, we d...
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