Practising split screen on final cut

Today Lauren and I learnt how to create a split screen, which is used in many music videos including Beyonce's 'Countdown' which we have taken a lot of our inspiration from. Before we tried to replicate a similar effect in our final music video, we though i would be a good idea to practice using both the software and editing techniques. This was a good idea as we had little idea how to create and will now have more experience when doing it in our music video 'What Now'.

We first had to film the shot against a green screen and then upload it to Final Cut. We then applied the 'keyer' effect which allowed us to add a coloured background on top of the green screen.

Once we had applied the background to our green screen, we had to 'crop' and then 'transform' our clip. This

effectively allowed us to crop the clip and easily move in round the screen.

We then had to repeat this step, twice with different background colours applied to our green screen and positioning the cropped clips in different places and export this in .mp4 format. This then allowed us to reinsert in to Final Cut so we could merge the clips together, so it gives the 'split' screen effect.

We then had to import the edited clips on top of one another to create the effect that the screen had been split several times, and then added music to make it more interesting to watch on our blog.

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Magazine Advert options

Lauren and I created 2 different magazine adverts as part of our preliminary task. We used the online website 'canva'. This website was really useful as it allowed us to choose from a range of different templates, which we could then edit and adapt to create something in keeping with out music video. We created two to give us options and a larger range of choice. However after receiving audience feed back we were told one was too plain and simple and the other ones writing almost ruined the image. Therefore we will try and create another with similar ideas however also take on board our audience feedback.

In depth analysis of magazine adverts

The Killers- Wonderful, Wonderful Although 'The Killers' music comes under the 'rock' genre, many of their songs also fall under the pop genre, which my music video 'What Now' does. When analysing their album cover I firstly looked at the colours, which had a simple yet aesthetically pleasing colour scheme of light pink, blue and white. Although these colours are not typically associated with rock music they amplify the album name 'Wonderful, wonderful'. Furthermore when considering the album is rock I was also surprised by image on the album- a hand holding a shell with the blurred unfocused background appearing to be a beach. When reading the magazines target profile it stated that it 'delivers a monthly dose of iconic photography to an audience of extremely passionate music consumers'. The photography in this particular album directs the audiences attention to the focus point of the image- the light pink shell which seems to cont...

Website Research- Rihanna

1. Rihanna Firstly, we have looked at Rihanna's website to get inspiration for our ancillary task, of creating a website. We really loved the black and white monotone colours she used. When the curser hovers over the image it turns from black and white to colour- this was very unique and therefore very effective. The aspect we most liked on Rihanna's website was the photo album. When you open the website the photos fell onto the screen creating a college, so this is defiantly something we would like to use. (if possible) Due to the global brand Rihanna has created, she is able to sell both her clothing and makeup on her website, making it more interactive and useful. Unlike many other artists including Bruno Mars, Rihanna's website is not only used for music and information on tours but to give the viewer an insight into Rihanna's lifestyle.

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