Practising split screen on final cut

Today Lauren and I learnt how to create a split screen, which is used in many music videos including Beyonce's 'Countdown' which we have taken a lot of our inspiration from. Before we tried to replicate a similar effect in our final music video, we though i would be a good idea to practice using both the software and editing techniques. This was a good idea as we had little idea how to create and will now have more experience when doing it in our music video 'What Now'.

We first had to film the shot against a green screen and then upload it to Final Cut. We then applied the 'keyer' effect which allowed us to add a coloured background on top of the green screen.

Once we had applied the background to our green screen, we had to 'crop' and then 'transform' our clip. This

effectively allowed us to crop the clip and easily move in round the screen.

We then had to repeat this step, twice with different background colours applied to our green screen and positioning the cropped clips in different places and export this in .mp4 format. This then allowed us to reinsert in to Final Cut so we could merge the clips together, so it gives the 'split' screen effect.

We then had to import the edited clips on top of one another to create the effect that the screen had been split several times, and then added music to make it more interesting to watch on our blog.

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Evaluation 1- In what ways does your media product use, develop or challenge forms and conventions of real media products?

Below is the script: At A2, the music video brief meant that our research of real media texts had to be much more extensive and on a larger scale. My group and I watched a huge range of films from the dance genre, especially Sia’s, ‘Chandelier’, but most significantly many Beyoncé’s music videos, including ‘Halo’ and ‘What now’. However, watching so many music videos from this genre, led me to notice the difference between narrative and performance. This led us to do a considerably larger amount of research- looking into different types of music videos to identify typical media conventions, which is much less genre defined as A2. Therefore, like ‘What now’, our music video had a combination of both performance and narrative, which put a distinctly contemporary spin on our music video. However, our researched was not just limited to one genre, like it was at AS. Watching other music video’s like Miley Cyrus’ ‘Malibu’ and Goyte’s ‘Somebody that I used to know’, we d...

Magazine Advert options

Lauren and I created 2 different magazine adverts as part of our preliminary task. We used the online website 'canva'. This website was really useful as it allowed us to choose from a range of different templates, which we could then edit and adapt to create something in keeping with out music video. We created two to give us options and a larger range of choice. However after receiving audience feed back we were told one was too plain and simple and the other ones writing almost ruined the image. Therefore we will try and create another with similar ideas however also take on board our audience feedback.

Mojo Audience

Having read the profile of 'Mojo' magazine profile i was able to see what type of audience they attract. As previously stated they attract an audience 'truly obsessed with music', whether it be 'rock, folk, soul' or 'reggae', but most significantly it 'celebrates quality over popularity'. It can perhaps therefore be assumed that Mojo attracts a more 'indie' or alternative audience rather than a typical mainstream audience. Looking at the different types of bands and individual musicians, it is clear the magazine attracts an older audience who are more familiar with the type of music, rather than a young teenager interested in mainstream pop. Investigating into the 'Mojo' magazine gave me a better insight into the type of audience I wish to attract when creating my own magazine advert. Due to the song 'what now' being in the pop genre, in turn I would expect to see a mainstream audience- perhaps a teenagers and young ...

Grace's A2 Media

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