Practising split screen on final cut

Today Lauren and I learnt how to create a split screen, which is used in many music videos including Beyonce's 'Countdown' which we have taken a lot of our inspiration from. Before we tried to replicate a similar effect in our final music video, we though i would be a good idea to practice using both the software and editing techniques. This was a good idea as we had little idea how to create and will now have more experience when doing it in our music video 'What Now'.

We first had to film the shot against a green screen and then upload it to Final Cut. We then applied the 'keyer' effect which allowed us to add a coloured background on top of the green screen.

Once we had applied the background to our green screen, we had to 'crop' and then 'transform' our clip. This

effectively allowed us to crop the clip and easily move in round the screen.

We then had to repeat this step, twice with different background colours applied to our green screen and positioning the cropped clips in different places and export this in .mp4 format. This then allowed us to reinsert in to Final Cut so we could merge the clips together, so it gives the 'split' screen effect.

We then had to import the edited clips on top of one another to create the effect that the screen had been split several times, and then added music to make it more interesting to watch on our blog.

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Final Music Video

Below is my final music video:

First Filming session

Today, Lauren and I had our first filming day. We had planned to film all our shots, which were in front of the green screen. Initially we found it difficult to fit the whole of our actor in the frame of the camera as not only was she was moving horizontally across the green screen but she had her hands vertically above her head, making it difficult to fit the whole move in the shot. However we were able to easily and effectively solve this problem by moving the camera back during the filming and then cropping the screen during the editing process. When filming we made sure we used our storyboard so we knew exactly what we were creating, however we also filmed extra shots incase they were needed in the editing stages. These are some photos of Lauren and I whilst filming our first shots.

In depth analysis of magazine adverts

The Killers- Wonderful, Wonderful Although 'The Killers' music comes under the 'rock' genre, many of their songs also fall under the pop genre, which my music video 'What Now' does. When analysing their album cover I firstly looked at the colours, which had a simple yet aesthetically pleasing colour scheme of light pink, blue and white. Although these colours are not typically associated with rock music they amplify the album name 'Wonderful, wonderful'. Furthermore when considering the album is rock I was also surprised by image on the album- a hand holding a shell with the blurred unfocused background appearing to be a beach. When reading the magazines target profile it stated that it 'delivers a monthly dose of iconic photography to an audience of extremely passionate music consumers'. The photography in this particular album directs the audiences attention to the focus point of the image- the light pink shell which seems to cont...

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