Audience expectations

Lauren and I recently interviewed 5 members of our target audience, to give us a better understanding of what they would expect from a music video of the pop genre. The information we received was very useful, as we gained a better insight of our target audiences expectations. Some of the people we interviewed had contrasting views on what they would like to see, including the colour grading we would use. Many wanted to see monotone shades of black and white to mirror the singers feelings and lyrics, whilst others wanted to see bright colours to make the video more visually appealing. Despite this we will take both ideas into consideration when making our music video. We found when interviewing our target audience, all of them wanted to see an element of dance to reflect the ideas presented in the lyrics. We will therefore defiantly incorporate this into our final music video.

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Final Music Video

Below is my final music video:

Risk assessment

To ensure when Lauren and I film our music video, it goes well without any injuries or accidents we decided to create a risk assessment. By doing this we are now prepared for any risks that may come and can effectively deal with.

First editing session

Over the weekend Lauren and I had another filming session. We quickly encountered many problems, the most significant being the lighting and reflection in the windows, which would be seen on camera. As a result we began taking our shots against a wall, where we filmed out actor singing the lyrics which we will later lip-sync. We also took multiple shots of our actor performing various dance moves which we can later edit. Although we were able to get some shots, in many we found the lighting was not quite right making the quality of the recording look slightly grainy and therefore not as good quality as we would have hoped. After selecting some of out clips we moved onto the first stage of editing. We quickly incorporated techniques we had hoped so including reversing the clip, slow motion and overlaying. This is the first rough cut of our music video.

Grace's A2 Media

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