Lauren and I recently interviewed 5 members of our target audience, to give us a better understanding of what they would expect from a music video of the pop genre. The information we received was very useful, as we gained a better insight of our target audiences expectations. Some of the people we interviewed had contrasting views on what they would like to see, including the colour grading we would use. Many wanted to see monotone shades of black and white to mirror the singers feelings and lyrics, whilst others wanted to see bright colours to make the video more visually appealing. Despite this we will take both ideas into consideration when making our music video. We found when interviewing our target audience, all of them wanted to see an element of dance to reflect the ideas presented in the lyrics. We will therefore defiantly incorporate this into our final music video.
Evaluation 1- In what ways does your media product use, develop or challenge forms and conventions of real media products?
Below is the script: At A2, the music video brief meant that our research of real media texts had to be much more extensive and on a larger scale. My group and I watched a huge range of films from the dance genre, especially Sia’s, ‘Chandelier’, but most significantly many BeyoncĂ©’s music videos, including ‘Halo’ and ‘What now’. However, watching so many music videos from this genre, led me to notice the difference between narrative and performance. This led us to do a considerably larger amount of research- looking into different types of music videos to identify typical media conventions, which is much less genre defined as A2. Therefore, like ‘What now’, our music video had a combination of both performance and narrative, which put a distinctly contemporary spin on our music video. However, our researched was not just limited to one genre, like it was at AS. Watching other music video’s like Miley Cyrus’ ‘Malibu’ and Goyte’s ‘Somebody that I used to know’, we d...
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