Audience Feedback

Today, Lauren and I showed our latest edit of our music video to our target audience. We gave everyone a short survey, with a series of questions including - how effective did you find our music video, how effective did you find the colour scheme and would you watch this music video? Once received all of our audience feedback we created a bar graph so we could visually see our data and show us the areas we need to improve.

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What now storyboard

Research and planning-collage

After looking at a large amount of iconic shots from different music videos within the pop genre, the key feature which reoccurred in almost every shot was the use of the close-up shot on the artist. This was one of the conventions which Andrew Goodwin identified, therefore in my music video I will ensure I use a large variety of close-ups, including extreme close-ups and medium close-ups in order to make my music video as effective as possible. As well as this, I recognised a large amount of the shots were in black and white (especially the more recent ones). I will therefore aim to incorporate this into my music video.

Evaluation 1- In what ways does your media product use, develop or challenge forms and conventions of real media products?

Below is the script: At A2, the music video brief meant that our research of real media texts had to be much more extensive and on a larger scale. My group and I watched a huge range of films from the dance genre, especially Sia’s, ‘Chandelier’, but most significantly many Beyoncé’s music videos, including ‘Halo’ and ‘What now’. However, watching so many music videos from this genre, led me to notice the difference between narrative and performance. This led us to do a considerably larger amount of research- looking into different types of music videos to identify typical media conventions, which is much less genre defined as A2. Therefore, like ‘What now’, our music video had a combination of both performance and narrative, which put a distinctly contemporary spin on our music video. However, our researched was not just limited to one genre, like it was at AS. Watching other music video’s like Miley Cyrus’ ‘Malibu’ and Goyte’s ‘Somebody that I used to know’, we disco

Grace's A2 Media

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