Website research- Beyonce

Beyonce

Upon opening Beyonce's website we were greeted with a gif of Beyonce and bruno mars dancing on stage. We liked this feature as it gave us a insight into how popular Beyonce is. On this first page, there is a side bar which gave you the option to look at her music, tour dates and her 'Ivy Park' clothing line.
Our favourite feature of Beyonce's website is her 'music' page. This page features all of her album covers as shown on the image above. Lauren and I found this aesthetically pleasing as the covers are in chronological order and give you the option to view the 'gallery' and 'song list' for that album which we thought is very useful.
When we clicked on the 'Ivy Park' clothing tab - the website started flashing and lots of words flashed up on the screen about her clothing line and finally flashes up with the title of her line. This opening was extremely effective as it immediately grabbed our attention. This was because it was very unique and something we had not seen before on a website.

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Today, Lauren and I had our first filming day. We had planned to film all our shots, which were in front of the green screen. Initially we found it difficult to fit the whole of our actor in the frame of the camera as not only was she was moving horizontally across the green screen but she had her hands vertically above her head, making it difficult to fit the whole move in the shot. However we were able to easily and effectively solve this problem by moving the camera back during the filming and then cropping the screen during the editing process. When filming we made sure we used our storyboard so we knew exactly what we were creating, however we also filmed extra shots incase they were needed in the editing stages. These are some photos of Lauren and I whilst filming our first shots.

Evaluation 1- In what ways does your media product use, develop or challenge forms and conventions of real media products?

Below is the script: At A2, the music video brief meant that our research of real media texts had to be much more extensive and on a larger scale. My group and I watched a huge range of films from the dance genre, especially Sia’s, ‘Chandelier’, but most significantly many Beyoncé’s music videos, including ‘Halo’ and ‘What now’. However, watching so many music videos from this genre, led me to notice the difference between narrative and performance. This led us to do a considerably larger amount of research- looking into different types of music videos to identify typical media conventions, which is much less genre defined as A2. Therefore, like ‘What now’, our music video had a combination of both performance and narrative, which put a distinctly contemporary spin on our music video. However, our researched was not just limited to one genre, like it was at AS. Watching other music video’s like Miley Cyrus’ ‘Malibu’ and Goyte’s ‘Somebody that I used to know’, we d...

Grace's A2 Media

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