Magazine Advert Research

Typically, music artists like to use magazine adverts to promote their new music album or their tour. As well as creating a website, Lauren and I would like to create a magazine advert for our performers album and decided to do some research to help us.

Beyonces magazine advert is of course, visually attractive and appealing however as a result of the dull colours., the advert fails to grab the audiences attention.

Although this is not a magazine advert but for a tour, Rita Ora's advert is definitely one of our favourites. This is due to the bold, bright colours and sizing of the font which immediately grabbed our attention. Rita Ora is the focal point, placed in the middle of the advert which makes sure that it is known it is her tour. The MTV logo is placed at the top of the screen so that the target audience knows who her record label and can easily identify her genre of music.

Taylor Swifts album advert was not particularly eye-catching. Although it uses the same features as Rita Ora's e.g. Bold, Large Font it is not as visually attractive. The vocal point of the advertisement should be Taylor swift, however the mid shot is not very effective and does not draw the audiences attention. If the shot were to be a close up of Taylor Swift with a more interested facial expression and location, it may have a greater impact.

Calvin Harris' album advert immediately caught Lauren and I's attention. We believe that this is due to the yellow background which is such a bold and interesting colour which you would naturally be drawn to look at. The image, although unusual is very unique and orders our attention.

Comments

Final Music Video

Below is my final music video:

First Filming session

Today, Lauren and I had our first filming day. We had planned to film all our shots, which were in front of the green screen. Initially we found it difficult to fit the whole of our actor in the frame of the camera as not only was she was moving horizontally across the green screen but she had her hands vertically above her head, making it difficult to fit the whole move in the shot. However we were able to easily and effectively solve this problem by moving the camera back during the filming and then cropping the screen during the editing process. When filming we made sure we used our storyboard so we knew exactly what we were creating, however we also filmed extra shots incase they were needed in the editing stages. These are some photos of Lauren and I whilst filming our first shots.

Evaluation 1- In what ways does your media product use, develop or challenge forms and conventions of real media products?

Below is the script: At A2, the music video brief meant that our research of real media texts had to be much more extensive and on a larger scale. My group and I watched a huge range of films from the dance genre, especially Sia’s, ‘Chandelier’, but most significantly many Beyoncé’s music videos, including ‘Halo’ and ‘What now’. However, watching so many music videos from this genre, led me to notice the difference between narrative and performance. This led us to do a considerably larger amount of research- looking into different types of music videos to identify typical media conventions, which is much less genre defined as A2. Therefore, like ‘What now’, our music video had a combination of both performance and narrative, which put a distinctly contemporary spin on our music video. However, our researched was not just limited to one genre, like it was at AS. Watching other music video’s like Miley Cyrus’ ‘Malibu’ and Goyte’s ‘Somebody that I used to know’, we d...

Grace's A2 Media

Search This Blog