Research and planning-collage

After looking at a large amount of iconic shots from different music videos within the pop genre, the key feature which reoccurred in almost every shot was the use of the close-up shot on the artist. This was one of the conventions which Andrew Goodwin identified, therefore in my music video I will ensure I use a large variety of close-ups, including extreme close-ups and medium close-ups in order to make my music video as effective as possible.
As well as this, I recognised a large amount of the shots were in black and white (especially the more recent ones). I will therefore aim to incorporate this into my music video.

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Evaluation 1- In what ways does your media product use, develop or challenge forms and conventions of real media products?

Below is the script: At A2, the music video brief meant that our research of real media texts had to be much more extensive and on a larger scale. My group and I watched a huge range of films from the dance genre, especially Sia’s, ‘Chandelier’, but most significantly many Beyoncé’s music videos, including ‘Halo’ and ‘What now’. However, watching so many music videos from this genre, led me to notice the difference between narrative and performance. This led us to do a considerably larger amount of research- looking into different types of music videos to identify typical media conventions, which is much less genre defined as A2. Therefore, like ‘What now’, our music video had a combination of both performance and narrative, which put a distinctly contemporary spin on our music video. However, our researched was not just limited to one genre, like it was at AS. Watching other music video’s like Miley Cyrus’ ‘Malibu’ and Goyte’s ‘Somebody that I used to know’, we d...

Magazine Advert options

Lauren and I created 2 different magazine adverts as part of our preliminary task. We used the online website 'canva'. This website was really useful as it allowed us to choose from a range of different templates, which we could then edit and adapt to create something in keeping with out music video. We created two to give us options and a larger range of choice. However after receiving audience feed back we were told one was too plain and simple and the other ones writing almost ruined the image. Therefore we will try and create another with similar ideas however also take on board our audience feedback.

Mojo Audience

Having read the profile of 'Mojo' magazine profile i was able to see what type of audience they attract. As previously stated they attract an audience 'truly obsessed with music', whether it be 'rock, folk, soul' or 'reggae', but most significantly it 'celebrates quality over popularity'. It can perhaps therefore be assumed that Mojo attracts a more 'indie' or alternative audience rather than a typical mainstream audience. Looking at the different types of bands and individual musicians, it is clear the magazine attracts an older audience who are more familiar with the type of music, rather than a young teenager interested in mainstream pop. Investigating into the 'Mojo' magazine gave me a better insight into the type of audience I wish to attract when creating my own magazine advert. Due to the song 'what now' being in the pop genre, in turn I would expect to see a mainstream audience- perhaps a teenagers and young ...

Grace's A2 Media

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