Inspiration for our Music Video

I've watched a number of music videos recently, all of which had aspects I could incorporate into my music video.

Countdown
I really liked Beyonce's music video, 'Countdown', not only because dancing which I would like to use, but also the effective editing techniques. At points the screen was split into multiple sections, each of which had different colours and actions. I would really like to incorporate these elements into my music video. The audience Beyonce attracts through the brand she has created are similar to my target audience, therefore by incorporating the same editing techniques and style of her music video I will meet the demands of my target demographic.

Thats what I like
I began looking through current popular songs and Bruno Mars 'Thats what I like' was included in this. Initially looking at it I didn't find it very interesting, however I really liked the animations in it and would therefore like to try and recreate something similar.

Four, Five seconds
Unlike some of the other music videos I looked at, this one was a lot more simple. However I would really like to use the close up shots and black and white colour grading used in the video. I also really liked how the music video began with a black silhouette of Rihanna singing, which I would like to recreate.

What now
Both Lauren and I really liked this song so we would therefore like to use some of the editing effects used in it. For example the layering of the images which looked really visually effective and we would therefore like to create something similar in our music video.

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Evaluation 1- In what ways does your media product use, develop or challenge forms and conventions of real media products?

Below is the script: At A2, the music video brief meant that our research of real media texts had to be much more extensive and on a larger scale. My group and I watched a huge range of films from the dance genre, especially Sia’s, ‘Chandelier’, but most significantly many Beyoncé’s music videos, including ‘Halo’ and ‘What now’. However, watching so many music videos from this genre, led me to notice the difference between narrative and performance. This led us to do a considerably larger amount of research- looking into different types of music videos to identify typical media conventions, which is much less genre defined as A2. Therefore, like ‘What now’, our music video had a combination of both performance and narrative, which put a distinctly contemporary spin on our music video. However, our researched was not just limited to one genre, like it was at AS. Watching other music video’s like Miley Cyrus’ ‘Malibu’ and Goyte’s ‘Somebody that I used to know’, we d...

Magazine Advert options

Lauren and I created 2 different magazine adverts as part of our preliminary task. We used the online website 'canva'. This website was really useful as it allowed us to choose from a range of different templates, which we could then edit and adapt to create something in keeping with out music video. We created two to give us options and a larger range of choice. However after receiving audience feed back we were told one was too plain and simple and the other ones writing almost ruined the image. Therefore we will try and create another with similar ideas however also take on board our audience feedback.

Mojo Audience

Having read the profile of 'Mojo' magazine profile i was able to see what type of audience they attract. As previously stated they attract an audience 'truly obsessed with music', whether it be 'rock, folk, soul' or 'reggae', but most significantly it 'celebrates quality over popularity'. It can perhaps therefore be assumed that Mojo attracts a more 'indie' or alternative audience rather than a typical mainstream audience. Looking at the different types of bands and individual musicians, it is clear the magazine attracts an older audience who are more familiar with the type of music, rather than a young teenager interested in mainstream pop. Investigating into the 'Mojo' magazine gave me a better insight into the type of audience I wish to attract when creating my own magazine advert. Due to the song 'what now' being in the pop genre, in turn I would expect to see a mainstream audience- perhaps a teenagers and young ...

Grace's A2 Media

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